BNG Activation

LCF has spearheaded an activation campaign for BNG Bank, designed to bolster enrollment in their learning platform. With a strategic approach, the campaign targets three crucial elements:

1. Raising Awareness
Through various channels including email newsletters, posters, and intranet announcements, LCF ensures that both employees and managers are well-informed about the existence and benefits of the learning platform. By highlighting its diverse features and advantages, we aim to capture their attention and generate interest.

2. Emphasizing Growth Opportunities
The campaign emphasizes to the target audience that the learning platform offers a unique opportunity for unlimited personal and professional growth. By showcasing the platform’s potential to enhance skills and knowledge, we motivate individuals to take advantage of this valuable resource.

3. Providing Guidance
LCF has integrated practical support mechanisms into the campaign flow. This includes “Tasting” afternoons held on-site, featuring an information market, presence of learning consultants, and vendor workshops. Additionally, digital invitations, banners, and registration pages on the learning portal streamline the enrollment process, while explainer videos and infographics provide clear guidance on navigating and utilizing the platform effectively.

By incorporating these elements into the campaign flow and communications calendar, LCF aims to not only increase enrollment but also foster a culture of continuous learning and development within BNG Bank.

SKILLS NEEDED

Explainer video, scripting, print, graphic design and animation

CATEGORIES

Activation campaign

COPYRIGHT

LCF / BNG Bank

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